What does it take to be a SocialCorp?
July 4, 2008 – 4:57 pmWhat are the benefits of social media in a corporate environment? What tools are corporations currently using? (We're looking at all audiences, including prospects, customers, journalists, bloggers, analysts, shareholders and employees) Other than Dell and Sun, what companies are doing great things with social media? (I haven't nailed down exactly what size company the book is aimed at, but it's probably around 25 employees or larger. Examples can come from anywhere*.) Does the company really have to surrender control of its brand to play authentically in social media How do you develop a corporate social media strategy? Is it developed under the leadership of a social media team, or is social media expertise distributed across existing corporate communications functions like public relations and marketing? What special risks exist in a large corporation that will determine either the kinds of social media programs the company selects, or social media policies that are developed? * We will also ...